Craving Alpha
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Grow with Craving Alpha LLP’s Investment Division

Where we integrate four generations of equity experience with data science

and modern financial theories to curate actionable investment models

Managed by

Mayank Mehraa, CFA, FRM

SEBI Registered



10+ years

Investment Strategy


Fundamental +1

Mayank is an investor above all else who began Investing at the age of 16. Since then he has been learning from the markets and how it affects the behavior of various participants. 

Being a stern believer in the "Efficient Market Hypothesis", he is always on the lookout for opportunities that may have a high reward but have been ignored by the street for various reasons- which he terms "Investing in Muddy Waters".- listed here as the "Core Portfolio

As someone who believes in "Time in the market > Timing the Market", he has attempted to leverage his skills in technology and finance to put together investing strategies that focus on generating alpha with low volatility of returns- two of which are published here.

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3 simple steps



Choose a suitable portfolio that matches your investment objective



Subscribe to the portfolio to get access to the constituents and future updates.



Invest in the portfolio & apply regular portfolio updates. Set up SIP for disciplined investing.

Confused about where to start?

Easily track & manage your portfolio
Instant portfolio notifications
1-click portfolio execution
SIP to grow your investment
Seamless performance tracking

All your questions answered

Frequently asked questions

What are the products offered?
Equity Investing Portfolios focused on consistent & long-term wealth creation with low churn and longer holding periods.
What is their investment philosophy?
We strongly believe that "History always repeats itself in the Stock Markets" hence leveraging data science we are consistently on the look-out for active investment strategies that have worked in the past, coupled with the fundamentals of investing as preached by Graham & Dodd and further improvised by the likes of Buffett & Munger.
What is a smallcase?
A smallcase is a curated basket of stocks/ETFs* that reflects a certain objective (ideas, themes, strategies), backed by the research of Cravingalpha. You can invest in a smallcase in 2 clicks., *ETFs (Exchange Traded Funds) are baskets of securities that track an underlying index (Nifty, Gold, etc) and can be bought and sold on the exchange.
Who can subscribe to these smallcases?
Cravingalpha decides who can invest in the smallcases created by them and can create two types of smallcases :, Exclusive smallcases : smallcases which require a subscription to Cravingalpha’s Advisory in order to invest in the smallcase. You can subscribe to a smallcase directly from the smallcase profile through the subscription form., Public smallcases : smallcases in which anyone who has an account with our partner brokers can invest. You can invest in this smallcase by clicking on “Buy smallcase” in the smallcase profile and logging with your broker credentials.,
How do I track my smallcases?
When you buy a smallcase, the index value is set to 100 on the buy day - this helps you track the total returns without having to monitor each stock. You can also use the performance metrics to get a more detailed understanding of your smallcase.
How can I cancel my eMandate?
One of the payment method available to subscribe to a fee based smallcase is eNACH where an e-Mandate is created., If you want to cancel your e-Mandate(s) linked with any of your fee based smallcase subscription, please drop an email to with the following details:, Email used for subscription, Subscribed smallcase Name, We will share the mandate(s) details in response to your request including the below:, Mandate maximum limit, Mandate Validity, UMRN no. (Unique Mandate Registration Number), To proceed with the cancellation of the mandate, we would require your confirmation by email after verifying the mandate and payment details. , After receiving your confirmation, we will process the mandate cancellation and update you with the status within 72 hours.
More questions? Check out help section